American Diplomacy in Vietnam Term Paper Example | Topics and Well Written Essays - 1500 words

American Diplomacy in Vietnam - Term Paper Example The diplomatic interests in Vietnam dates back to after the Second World War, when the Americans quickly moved to block the spread of communism in the South East Asia region. Japan was strategically located not only for trade interests, but its deviation from the larger Asian political and trade dynamics meant the country was not prone to the communism ideologies that were spreading fast in the Asian region. Japan was thus used as a strategic location to help in curbing the spread of communism from Russia and China, towards the South East Asia region. 2 This implies foreign diplomatic approaches in the Indochina region by the Americans were mainly designed to curb the spread of communism in the region, rather than to promote trade; the Asian countries were a bit poor, and with little trade links with the outer world as Schaller argues. The American interests were therefore based on blocking communism in Indochina region, rather than policies to help in developing Vietnam and other So uth East Asia region. ... oes not elaborate on how the ethical and moral concepts were being evaluated in this case, the actions of supporting a Junta in a country deep in civil crises raised doubts over the national interests of the American government in Vietnam. Kissinger critically elaborates American interests and their conflict with moral authority, which led to involvement of the American armies in the Vietnamese war, and critically tries to investigate the policies under President Nixon after inheriting the war in 1969. The conflict with moral principles is observed in serious critics that resulted after the war to challenge this mission.3 However, Kissinger notes that the Americans were fighting a vague war, and no ultimate answers concerning American interests have been clearly outlined.4 All the same, the article does not provide elaborate response by other nations involved in this crisis in the Indochina region. The article critically takes the Vietnam War on a moral approach in describing reasons behind American involvement in the war, and its affects. In addition to the interests that the American government had in Vietnam, the war presented a case of a badly prepared army in a foreign land to fight for unknown causes. After the collapse of the South Vietnam in April 30 1975, although having achieved a resounding victory over the battle field, the Vietnamese were holding Unites States over promised reconstruction aid amounting to over $ 4 billion.5 Though the Vietnamese people had worn the war, there was still a bargain to make in pressing the United States government to inject funds for reconstruction. The aim of this aid by the United States government could be read suspiciously. Either the government had some interests to promote in Vietnam, to which they had promised massive

Facebook as a gateway to marketing activities Essay

Facebook as a gateway to marketing activities - Essay Example Facebook is one of the most renowned social network sites in the internet that tries to connect people around the world. It is one of the leading social network sites that have captured billions of people to get connected through virtual friend request and invitation. This website is known to provide more than just entertainment because it is also used to disseminate information to each of the member of the site. In today’s world’s activities where information can become so confusing at some point or very helpful in a way, people may no longer have the time to determine how they are bombarded with diverse idea everyday. In the case of website Facebook people are constantly moving with the trend without them trying to notice how they are used in it. In this paper, the proponent tries to emphasize a specific issue in which people can hardly notice about its existence. This is in line with the marketing strategy used by marketers by tapping social network sites particularl y Facebook. Facebook as a gateway to marketing activities Facebook members seem to know little about it that when they agree with the terms and conditions of the social network site during registration of their account, technically all information they shared with the site belong to Facebook management. The information they shared become the real property of Facebook management in which the member may actually have no real control over them. This is an advantage at the side of Facebook management because they may have necessary data to be processed into useful information for whatever purpose it may provide for their further benefits. Marketers are always studying their consumers and these include demographics or characteristics of human population including sex, religious background, social orientation, culture, education and many more. All of these information are very important to be learned in every marketing activity because through them a marketer will be able to create strate gic move in order to stimulate needs for their product or service offerings. Fortunately, marketers find their way in social network sites to study human behavior and characteristics of human population. For instance, the existence of News Feed and Mini Feed features at Facebook actually triggered privacy issues and discussion of their future influences (Hoadley et al. 50). Certainly this is just a proof that online social network site is not just built for purely interaction among members, but its design is leading forward to spiraling growth of tremendous possibilities. As one result that can be clearly observed, Facebook has become an easy way for business-oriented individuals to promote their service and product offerings. If this is the thought going on with the mind of these simple and ordinary individuals, then certainly there can be more going on in the minds of marketing professionals. In fact, the on-going trend of marketing activity is reaching to interactivity (Deighton and Kornfeld 4). This is a real case going on at Facebook as a social networking site adhering to create healthy interaction among people in every walk of life around the world. Facebook is built to create profit Facebook as an online social network site is instituted to gain and create profit. In order to reach this corporate goal, the management needs to acquire many members as many as possible. This is the reason why there is always an option for ‘friend request’ so as to substantially increase the number of members. The higher number of members is directly associated with the profit or revenue to be obtained. In 2010, the Wall Street Journal reported $710 million estimated revenue of Facebook but other estimates had been revealed to be around $1 to $1.1 billion. These are just estimates at some level but the main point is that Facebook does not start gaining these ranges of revenue. They had started from a very humble beginning. Everything started to go for Facebook ’s favor when the number of their online members had