Coca Cola Case Study Essay

Coca Cola is the most popular drink I have decided to change both the packaging of the drink and the flavouring. This will be quite a challenging task to do, as I will have to do a lot of research on the existing product first. Research work will involve for example looking in the Internet and e-mailing to existing companies for information packs etc. I will offer all the opportunity to customers (people) and listen to there comments on my design of product comparing it to the original product, of course this will be first done by questionnaires and surveys etc. so different peoples views will be analysed at the end and the results will show me if my product will be successful in the market. My objective is basically to research into the different kinds of flavours that I could use to make the product Coca Cola this will also mean asking customers if they would prefer the logo itself to be changed aswell as the packaging. I will only make this product if there is a need in the market as if there is no need in the market my product will not sell which will mean I will not be making a profit. I will also need to consider the following: Taste Flavour Amount of flavouring Wrapping Texture Other please specify Other than the above I will also need to find out exactly how well the drink is selling at present to see just what other changes may be needed. Marketing is concerned with identifying customer’s needs and satisfying those needs at a profit in such a way that the customers come back again and recommend the firm to their friends. Marketing involves everything that an organisation has to make happen if customers are to be satisfied with its products. This is the reason why I have chose to market a mobile phone to my customers as there is a wider market out there for this product. In order for organisations to satisfy customers effectively and successfully, they would need to assess customer needs. By marketing my product I have met consumer needs and this involves developing strategies, which are then translated into a series of marketing plans. Marketing is, therefore, a planned purpose, which by ensuring a business satisfies customers needs and meets its business objectives helps it to outperform its rivals which I think I would be successful in doing as there is the younger generation who are constantly purchasing mobile phones and there is a great market out there. I would need to think about my objectives and in order to do that I would need to research about my product, plan everything out, take steady and smooth actions and try to be in control so that my product sells and then I may be able to meet my objectives. In order to implement a marketing strategy this requires making many decisions: What is the market? Non-competitive market Competitive market Monopoly Oligopoly How do we segment the market? Working out all the possible markets for a good is called segmentation and each part of the market a segment. What are the wants & needs of each segment? Businesses produce goods and services to meet the wants and needs of consumers everybody has wants and needs. What is the best price? If the demand for a good or service starts to increase, prices will follow and suppliers will devote more resources to producing that good or service. Which promotional method should be used? An efficient network of communications is essential for successful promotional activity. The promotional mix comprises all the marketing and promotional objectives of the marketing mix. How should we distribute the product/service? And changing environments mean that marketers’ needs for information are never ending. Social & cultural environment Economic Environment Political & legal environment Technological environment (E1) Produce a marketing strategy for a product or service with a clear understanding of the principles of marketing The marketing principle Many organizations think of marketing as sales. Others think of it as advertising. Twenty years ago students learned the four â€Å"p’s† of marketing: product, place, price and promotion, and today it’s the four â€Å"c’s:† customer, competition, cost and communication. Basically the definition of the market place is continually changing. Because of the fact I will be carrying a similar task, which will involve me to change or make my own product I will have to consider the following: Satisfying – Every and each customer wants their necessities to be met. Matching customers’ needs and expectations demands detailed answers to questions. They want the right goods, at the right time, at the right price. Because my product will be based on a soft drink many consumers would want to try new drinks so I will have to set a reasonable price for it to be sold at to satisfy customers. For example the drink coca cola is aimed at every one and also is reasonably priced. Identify: I would need to consider answering questions like how I will have to keep in touch with customer’s thoughts and feelings and perception about my goods and service? This would also involve identifying what features customers would prefer to have in my good/service. Anticipating: This involves looking at the future aswell as the present. I would need to consider what the public would like to have today and tomorrow. Baring in mind that consumer requirements change all the time such as people become richer and they might buy expensive drinks and even alcohol because they have more money so they would spend on a expensive drink so they stand out from the crowd. Communicating effectively with customers to satisfy their expectations: In order for me to produce any promotional activity I will need to communicate with my customers this would help me to find out there expectations and build an image with the world at large. Images would help others to form a judgment about what the organization stands for, and will influence their dealings with it. The way we communicate our product or service is part of the persuasion process, which would persuade customers to buy the product at whatever price. The ways that customers are persuaded comes under the promotional mix. In order to achieve the promotional objectives the marketing and promotional communication methods are used which come under the promotional mix. These can be broken down into two areas: 1. Controllable and 2. Non-controllable. Non-controllable communication – This includes marketing messages such as a result of word of mouth, personal recommendation or what customers think of a product or service, depending on how long a family has been using the product/service. Designer labels and brands influence consumers spending power. Controllable communication – These include messages that are carefully directed to achieve an organization’s promotional objectives. Such as: Advertisements- messages sent to the media to inform or influence the people who receive them. Direct mail-personally addressed advertising sent through the post. Sales promotions-techniques designed to increase sales, such as money-off coupons, free samples and competitions. Coca Cola should therefore study the communication process carefully. It should have a clear idea of what the message is whom it is sent to and what the outcome of sending it is. They should communicate effectively to always persuade consumers to go out to buy it and also have new advertising to persuade them after a while. Profitability: Profit is the key for marketing. If I don’t make a profit there is no point of me trading I will not be able to satisfy customers requirements or identify there anticipation without the resources to put into out going marketing activities. I need to develop Coca cola in order to achieve profits, which is what my objective for the marketing strategy is. I will need to consider a low price and a quality design. I would be able to see if the demand for Coca Cola has Increased or decreased after developing the product. I could improve it by changing the packaging, adding a different taste or flavour, design, price. I will need to consider the results of my questionnaires, which will be obtained from my primary and secondary research before I start making any changes to my product, as consumers will be asked if they would buy my developed product. Understanding Customer Needs: In order for me to make my final product a success I will need to anticipate change. This includes the age structure of the population and consumers income. Market research is the antenna of an organisation from which you could obtain accurate results of what drinks consumers prefer or what they suggest they would like to have changing to the product. This is where marketing research starts. I would need to consider what consumers would like in order to satisfy customers needs and wants which will show if my product is going to become successful. Most marketing activities are therefore designed to meet the needs of groups of customers within a market. I would need to find a sample of my consumers in order to find out their wants and needs so that I could produce or develop a product that satisfies them. The product is the first element in the marketing mix and the rest of the elements would need to be considered later. These may include developing the pricing for the product or service provided, working out how to distribute (place) goods to the customers, as well as how to promote them. Coca cola would need to understand customer, needs to be able to sell their product. In order to produce a product that will make them profit at the end of the day and customer’s wants could be met according to their needs. (E2) Appropriately identify, collect and use primary and secondary data relevant to the marketing strategy If you were to survey 100 people asking them do they drink Coca Cola this would be a difficult question to answer as Coca Cola can be found in several different brands. Some would prefer to choose a Coca Cola – Diet or light or classic, with cherry or with lemon, or with or without caffeine. About five years ago this would be a question that would be feasible to answer, as then Coca Cola existed in it’s original form. A survey that I conducted shows that many people preferred the original Coca Cola. However the results reveal that majority of them (i.e. 17 out of 20) are not satisfied with the packaging of the drink and would like it to be more colorful aswell as in various designs rather than just in one ‘rather boring’ design which has the been the same for quite so many years now. Another feature that customers (from the 20 people I interviewed) would like to see changes and improvements to is the size of the product. Further questioning revealed that th e reason for improving the size i.e. up to 5 litres would be convenient when holding family parties. These findings were very useful to me as they made me realize what the publics demand is and what I need to do to make the product acceptable in the market, which in return would help me make a profit. The twenty people I asked replied on the basis of looking at media, which is one of the things that influences the market. They thought that advertising was a good way to promote Coca Cola, as it is very common and popular. The secondary data shows advertisements are sold in spots and the daytime spots cost less because there are little audiences. Many people watch television in the evening the most as they relax so most of the advertisements are on then, and also mainly in the mornings as a lot of people turn the television on in the mornings. Out door advertising- poster sites in Britain are mainly in big cities alongside main roads close top the cities. They includes the sides and backs of buses, banners and boards at football and other sports events, both the inside and outside of London and other city taxis, bus shelters, and boards at bus and railway stations. Advertising time on TV is sold in ‘spots’ ranging from one minute down to seven seconds. Daytime spots, when audiences are low cost less than those do in ‘Peak time’- the evening when millions of people may be watching Independent Television. Most evenings from 5.30 p.m. to about 10.30 p.m. is peak viewing time when TV audiences are largest. The ITV companies usually show the same programmes, though they may show different advertisements. In the UK, ITV (including GMTV), channel 4 and channel 5 (1997), show advertisements between programmes and in intervals within the programmes themselves. A half- minute spot in mid-evening on a weekday could cost à ¯Ã‚ ¿Ã‚ ½1,250 on Grampian Television whereas a similar spot time cost on Carlton Television might be à ¯Ã‚ ¿Ã‚ ½23,000. One company, Grampian Television, serves only about 2,023,000 homes, but the London Region, whose programmes are provided by Charlton Television during the week and by London Weekend Televisions at weekends, has about 5,491,000 homes- 2 and a half times as many. TV advertising time in Britain is sold on the ‘spot’ system. A ‘spot’ can last for a few seconds as with many of the ‘still’ advertisements for local stops or for a minute or even occasionally more. ‘Spots’ are bunched into breaks which may contain just one advertisement, though this is rare, or several. Each of the programme companies charge different rates, or prices, for its spot time. It is not hard to see why. In 1998, à ¯Ã‚ ¿Ã‚ ½14,307 million was spent on advertising in Britain. Over 80 per cent of this was spent on display advertising of goods and services in the press, on television, radio, posters, direct mail and in the cinema. The remaining 20 per cent or so bought classified advertising (small ads), Financial and legal notices, company announcements, and recruitment advertising (job ads) and advertising in the business and professional press. Companies also spend substantial sums on other forms of communication but statistics are not always available. However, it is estimated that in 1995 à ¯Ã‚ ¿Ã‚ ½750 million was spent on exhibitions in Britain and substantial sums are also spent on sponsorship, sales promotion, mail order and other forms of activity.

Advertising Analysis essayEssay Writing Service

Advertising Analysis essayEssay Writing Service Advertising Analysis essay Advertising Analysis essayToday Public Service Announcement (PSA) is one of the most effective and appropriate advertising tools used to accomplish the established goals. The PSAs promote various activities aimed at improving social life. According to Paul L. Jones, â€Å"government sponsored public service announcement (PSA) campaigns are prepackaged messages generally placed for free through various media to promote designated government activities, programs or services† (3). As a rule, the PSAs are placed for free, but in some cases the PSA campaigns may require some financial obligations. The most common topics chosen for PSA campaigns are health and safety issues, including emergency preparedness tips, disease prevention methods, etc. There are three types of PSA: long PSAs, which usually run 60 seconds, average PSAs 30 seconds and very short PSAs 10 seconds. The major goal of a typical PSA campaign is to promote public awareness regarding the proper information sources or educational sessions on a specific issue of public concern, e.g. obesity, smoking, gambling, etc. (Jones 23).The PSA that will be analyzed in this paper is a TV PSA â€Å"Prevent Asthma Symptoms† that was produced by Salo Productions for The Asthma Allergy Foundation and GlaxoSmithKline. This PSA is effective as it provides massive opportunities to the target audience aimed at enhancing public health.Advertising Analysis  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The PSA â€Å"Prevent Asthma Symptoms† tells about the major causes of asthma. Actually, there are two causes of asthma symptoms that should be taken into consideration by everyone who has breathing problems airway constriction and inflammation. There are several types of media used for this PSA campaign, including the Internet, radio and television. This PSA was aired on CNBC, MSNBC and the USA Network during the 2010 Winter Olympics in Vancouver. Over 40 million viewers have watched this PSA.  Ã‚  Ã ‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The PSA â€Å"Prevent Asthma Symptoms† is a long one as it runs 60 seconds. The public service announcement is composed of 16 lines of text, which are read at average speed. The words for this PSA text have been chosen carefully. Thus, the text of the PSA maintains the required message’s integrity. Because of the existing time limit (60 seconds), the PSA is focused on the key idea – to introduce the major causes of asthma in the brief, developing the so-called guide to direction aimed at improving public health.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Asthma symptoms can have a negative impact on the overall health of an individual. The PSA says: â€Å"asthma symptoms can really slow you down†. There are two major causes of asthma symptoms: airway constriction and inflammation. Airway constriction is felt by individuals, while inflammation may not be felt. The PSA is aimed at explaining people that asthma can be tre ated effectively if a person is ready to treat both airway constriction and inflammation. The PSA helps the public to pay due attention to the medicine they use to prevent asthma. As a rule, a medicine helps to prevent only one symptom, â€Å"it can make asthma feel like an uphill battle.† The PSA recommends managing asthma by treating both major causes of asthma symptoms. Thus, the PSA explains the public how to prevent both symptoms in order to make a â€Å"smoother ride†.Evaluation of the PSA’s work on the audienceThe PSA â€Å"Prevent Asthma Symptoms† effectively works on the audience, providing much important information on asthma symptoms. The PSA addresses the target audience and uses the proper methods to communicate the desired message to the audience.The target audience the text is trying to addressThe target audience ranges from the general public to the participants of specific activities or programs, such and bike riders, swimmers, runners, b asket-ball players, etc. The statistics on asthma is disappointing. According to American Academy of Allergy Asthma and Immunology (2014),â€Å"the number of people with asthma continues to grow† (Asthma Statistics).   This fact means that many Americans face serious health problems that involve asthma symptoms. The more accurate statistical data includes â€Å"one in 12 people (about 25 million, or 8% of the U.S. population) had asthma in 2009, compared with 1 in 14 (about 20 million, or 7%) in 2001 (Asthma Statistics). People with asthma experience asthma attacks on a regular basis. Many children with asthma are physically unable to play games and go in for sport. The statistical data show that in 2007, â€Å"185 children and 3,262 adults died from asthma† (Asthma Statistics).The key methods used to communicate the desired message to the audience The key methods used to communicate the desired message to the audience include getting attention by story, background music and the speaker’s voice. Thus, the PSA makers use technical methods and common attention getting hooks to communicate the desired information to the target audience.   A young girl and her boy-friend riding a bike, wide road and high speed riding create positive emotions. The audience has a positive visual experience. Sport is a symbol of good health. The PSA makers decided to use sport activity in order to instil confidence in people with asthma. The PSA â€Å"Prevent Asthma Symptoms† effectively reaches the audience, holds the attention of the audience and delivers the key message. The use of story in the PSA, the appropriate music and the speaker’s voice guarantee successful perception.Evaluation of the effectiveness of the approachThe PSA â€Å"Prevent Asthma Symptoms† addresses the audience’s interests. The text of the PSA is written concisely to explain the key message appropriately. The PSA accomplishes its goals because it provides a clear picture of the major asthma symptoms and helps people with asthma to prevent the major cause of asthma symptoms. In general, the approach used by the PSA makers is effective because the PSA â€Å"Prevent Asthma Symptoms† is constructed in the form of a believable story. A young girl riding a bike experiences some symptoms of asthma. Eventually, she feels recovered when both symptoms are prevented by means of external support. The speaker’s voice and background music trigger the audience’s attention.ConclusionThus, the PSA â€Å"Prevent Asthma Symptoms† provide important information for millions of people with asthma. The PSA creates positive mood, encouraging people with asthma to find the proper solutions to the existing health problems. The design of the PSA is successful. The story is easy to interpret; the background music and the speaker’s voice are pleasant to hear. There is a close relationship between visual elements, written materi al and the speaker’s message. Actually, the theme of the PSA is clearly discussed through effective story and positive atmosphere generated by the key characters: a young girl and her boy-friend riding a bike.

Cars and Carriages

Cars and Carriages Cars and Carriages Cars and Carriages By Mark Nichol Car and carriage, and many other words containing the element car, derive from the Latin word carrus, meaning â€Å"two-wheeled wagon.† This post lists and defines many of the words descended from carrus. A car is a passenger vehicle designed to be driven on roads; autocar and motorcar are outdated terms used in the early days of automotive travel to describe cars so as not to have them be confused with train cars and streetcars, which were dominant modes of travel at the time. A streetcar is a public passenger vehicle, running on a network of rails within a city, that can be drawn by horses (this type was sometimes called a horsecar) or propelled by electricity; one drawn by cables is sometimes called a cable car. Car also describes a segment of a railroad train, and terms for specialized cars include boxcar, denoting an enclosed car for carrying freight, flatcar, which refers to a platform freight car, and â€Å"stock car,† meaning â€Å"a ventilated boxcar for hauling livestock.† (â€Å"Stock car† also describes a racing car with a stock, or mass-produced, chassis and a customized car body.) A car wash is a public facility for cleaning cars, either staffed or self-service with coin-operated equipment. A carpool is an arrangement in which two or more people share a car driven by one of them to reach a common destination. A carport is an area, like a garage but generally with only a roof on posts and no walls, for storing vehicles. (â€Å"Car park† is a British English term for a parking garage or parking lot.) To be carsick is to become nauseated by the motion of a car; the ailment is called carsickness. Carriage originally denoted the act of carrying but came to apply to a vehicle that carries people, including a train car; the meaning was extended to refer to one’s posture as well as specialized senses pertaining to a moveable part of a machine, such as a typewriter’s carriage, or to having a pathogen in one’s body. Carry also derives from carrus; among the most versatile of verbs, it has numerous senses pertaining to bearing, moving, or directing something from one place to another or to associated actions. But it is also employed as a noun, as in the case of a method of bearing something, as in describing the advance of a football player with the ball. A carrier is an entity that carries something, and a carryall is a vehicle or a large bag; the latter word stems by folk etymology from the French term carriole. Chariot, denoting an ancient two-wheeled horse-drawn vehicle, is, with charioteer, derived from the Old French verb charrier, meaning â€Å"transport,† by way of Middle French and Middle English. The word, as well as chariotee, a diminutive of chariot, and â€Å"post chariot,† pertain to types of carriage used before the automotive age. Charabanc is a British English word for a sightseeing bus; the term is derived from the French phrase char bancs, meaning â€Å"wagon with benches.† Carousel, originally describing a jousting match and later pertaining to an amusement ride in which people mount statues of horses or other animals set on a revolving platform, is from the Italian word carusiello, possibly descended from carrus. Cart and its compound variations (from cartwheel to â€Å"shopping cart†) are unrelated, stemming from an Old English word, related to the Dutch word for basket, that likely alluded to the fact that early carts often included a body made of wickerwork. However, charette (also spelled charrette), a word originally pertaining to a cart used to carry drawings- by extension, it now describes a meeting involving architectural plans- is French for â€Å"little cart† and is from carrus. (The modern sense might derive from the notion of viewing and discussing architectural drawings spread out on a cart at a building site.) However, a few words that may not be easily recognized as belonging to the same family do stem from carrus, including career, which means â€Å"course† or â€Å"passage† and by extension came to denote a field or profession one pursues. As a verb, it describes speeding along a road or other course. (However, careen, denoting turning something over or a side-to-side movement, is unrelated.) Carrack, the word for a sailing vessel common during the 1400s and 1500s, derives from an Arabic word for â€Å"merchant ship† that may have been borrowed from the Latin term carricare, meaning â€Å"load a car.† Cargo, meaning â€Å"goods conveyed by a vehicle or vessel,† stems from the same word by way of Spanish, and that language is also the source of supercargo, denoting a ship’s officer responsible for freight and related matters. Carricare is also the source of cark, an obscure word used as a noun or a verb to refer to trouble or worry, from the notion of a burden. It is also the origin of charge, which originally referred to a load or a weight carried but now has a variety of meanings, including â€Å"command† or â€Å"supervision,† â€Å"obligation,† â€Å"expense,† or â€Å"complaint,† â€Å"criticism,† or â€Å"assertion of guilt.† It also describes a rush, especially of attacking mounted soldiers, and still refers to a load of in the sense of a quantity of electricity or explosives. In addition, it serves as a verb pertaining to these senses. A charger is something used in charging, such as a warhorse or a device for holding or reinforcing a weapon or an energy source. and something that can be charged is chargeable. Recharge means â€Å"charge again,† and something that can be charged again is rechargeable. A countercharge is a response to a charge, and overcharge and undercharge denote excessive or insufficient charging, while supercharge refers to applying energy, pressure, or tension and a surcharge is an extra charge, usually in the financial sense of an additional fee. The noun chargà © d’affaires, borrowed directly from the French phrase meaning â€Å"charged with affairs† (and pronounced the same), denotes a deputy of an ambassador or other senior diplomat. Carpenter, meaning â€Å"worker who builds and repairs wood structures† (from a Latin word denoting a wagon maker), and carpentry, referring to the practice, are related to carrus. Although caricature is in a sense a synonym of character, in that both pertain to a representation of a person, and the terms are pronounced similarly and appear as if they might share a root, they are unrelated: Character, by way of Latin, is from the Greek word kharacter, meaning â€Å"engraved mark†; it retains its original sense of â€Å"symbol† but also developed the meaning of â€Å"person in a work of fiction,† then simply â€Å"person† (and later â€Å"eccentric person†) as well as â€Å"the sum of one’s defining qualities,† or â€Å"integrity.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Cost-Effective vs. Cost-Efficient36 Poetry TermsEach vs. Both

Pacing in Writing 10 Powerful Ways to Keep Readers Hooked

Pacing in Writing 10 Powerful Ways to Keep Readers Hooked Pacing in Writing: 10 Powerful Ways to Keep Readers Hooked If you’ve ever bitten your nails in expectation while reading a novel - or struggled to focus on a particularly long passage of a book - then you already have firsthand experience when it comes to learning how readers can be affected by the pacing in writing. Pacing refers to the speed at which the action takes place. It’s a vital part of your story, and it takes time and careful consideration to get just right. What is pacing and why is it important? Learn the answer here Why exactly is pacing important?Think all you need is a compelling character to hook readers? Well†¦ you need a bit more than just that. Wonderfully drawn characters can’t keep your readers interested forever - even a book featuring beloved characters like Indiana Jones, Harry Potter, or Elizabeth Bennet would be a slog if the first fifty pages described them slowly going about their daily activities.That's where pacing steps in. Pacing affects the mood of your story, helps develop ideas and themes, and allows your readers to connect to the characters and the events that surround them.While it might be easy to think that a fast pace will be most effective, the truth is that it depends on the story you’re telling. While thrillers tend to be quick and action-packed, romances and other character-driven stories sometimes work best when they take their time.To see what "fast-paced" means, check out these 23 psychological thrillers that will make your head spin.That sai d, the most important thing to keep in mind when you're outlining your novel and thinking about pacing is balance. A single story can’t (and shouldn’t) be all fast or all slow. Instead, there should be a trade-off between the two. This provides variety, makes the story interesting, and keeps the readers hooked.Think about it as music: it’s the highs and lows combined that makes a song appealing to the ear. If it was made up of a single, flat note, it would be pretty boring, wouldn’t it?What techniques have you used to change the pacing of your story? Let us know in the comments below!

History -wk3 Essay Example | Topics and Well Written Essays - 750 words

History -wk3 - Essay Example Functionalism was more interested in how the mind worked, and how it is used by an organism in order to adopt to it’s environment (Schultz and Schultz, 2004). These researchers were concerned with how the mind functioned in the real world. Psychology was interested in the functioning of the entire human being which is the reason why they tended to function under functionalism instead of structuralism. Darwin believed that natural selection meant that some organisms would survive in their environments while others would not and that this may be inherited (Schultz and Schultz, 2004). According to Weiner, this natural selection has changed in that it now means that individuals are attempting to maintain the genetic pool so that individuals do not develop those characteristics that will not promote the maintenance of the species. Although these two theories are similar, it seems that contemporary evolutionary theory gives more understanding of why some children survive and some do not whether this is in childbirth or afterwards. In other words, perhaps some defects are detected early on in a species and therefore the organism is eliminated before it has a chance to grow because it does not promote the species. I am interested in the concept of Gestalt psychology and how it has been used in counseling and therapy. I would like to begin with an understanding of what Gestalt psychology is and how it has developed over time. I would like to include an understanding of its influence for Wundts work and how it was influenced by the Zeitgeist in physics. I am fascinated by the idea that some of these theories have grown into the opportunity to use it in therapy. I will discuss some of the major contributors to Gestalt psychology including Max Wertheimer, Kurt Koffka, Wolfgang Kohler, Kurt Lewin. I will then discuss how Frederick Perls eventually coined "Gestalt Therapy" in order to show that therapy could be

Working Agreement Case Study Example | Topics and Well Written Essays - 1250 words

Working Agreement - Case Study Example This also gives rise to psychological stress. The issues need to be addressed to ensure that the person comes out of her social and psychological stress which could also eventually break her down. Significant developmental History: The client has been addicted to crack cocaine for the past four years. It is possible for her to get out of it but it is yet to be done and the Child Protective Services have taken custody of the children and given them to their grandmother. The client needs to go through a parental program in order to get back in to the routine even if she were to come out of this issue. In the current situation, the person is subjected to psychological stresses that could make her behave emotionally. That possibly explains the reason for her to walk into the counseling room for getting the children back. Goals: The goal for the assessment will be to get the children back to the client. In order to achieve this goal, she would be interested in executing the rest of the work that might be required to cure her as well as bring in normalcy in her life. A secondary goal therefore, will be to get back into normal life with a job and with the family. If the therapy is successful, the client would have got back the children under her custody. There could be more complete life with the family than living by her in the care centers. All this would have changed if the counseling were to be successful. In order to achieve this goal, a series of session wise goals need to be fixed and executed. These are the desired outcomes of the sessions that are held and would ideally like to achieve the same. Prioritized Goals: The goals need to be properly prioritized in order to ensure that all the needed gains are obtained from the sessions. In order to realize her goal of getting the children back to her, it is needed first to get her sober before even asking for the custody of the kids. If the first priority is to get sober, then the second one will be to get her some work training so that she can earn for herself and for the family. Apart from this, she also has to have a parenting course done. All this could be the influence of the society on her behavior. Therefore, the third priority in her list will be to attend a six week parenting training course before she embarks on any other mission. Roles of other stake holders: The other stake holders in the process would be the clinician apart from the mother and the children of the client. While clinician has a guiding role, the role of the mother of the client and the children of the client is varied. The mother would support the children of

Toyota Origins Paper Term Example | Topics and Well Written Essays - 1000 words

Toyota Origins - Term Paper Example (Piotrowski & Guyette, 2010, p.89) It was Mr. Toyoda Sakichi, who provided the original impetus to the young company. This entrepreneur and inventor par excellence translated some of the creative ideas he employed in the textile industry to the fledgling automobile industry. Under the mentorship of Toyoda Sakichi, his son Toyoda Kiichiro applied the proven methods of efficiency from the textile looms to automobile manufacturing. In mid-twentieth century, Ford and General Motors had a significant market share of the Japanese car industry, and competing with them was near impossible. Yet, based on the visionary aspiration of the deceased Toyoda Sakichi, his son took upon the challenge of competing with the bigger firms. Apart from the founder’s vision, some practical necessities in the form of Japanese military missions also facilitated the growth of Toyota Motor Corporation in its early days. And then when the legendary Ohno Taiichi joined the company after the Second World War , his incisive engineering inputs helped transform the company into a reputable global player. (Price, 1997, p.14) In 2001, Toyota issued a document titled Toyota Way 2001, which highlights some of the core principles and values espoused by the management and the workforce. Some of these principles also serve as strategically important in distinguishing Toyota from other companies. For example, principles such as Respect for People, Continuous Improvement, etc are inculcated into the workforce right during times of prosperity and distress. The automotive market in the world is said to be highly competitive and volatile. Moreover, demand in this market is affected by a number of factors such as social, political and general economic conditions; launch of new vehicles and technologies; and expenses incurred by customers to buy and operate vehicles. These factors can make consumer demand to vary substantially from one year to another across market geographies and for different types of automobiles. Yet, in spite of such uncertainties and still competition, a recent annual report of Toyota shows â€Å"increasing unit sales from 2006 to 2008, based on the total unit sales of its products all over the world. But, based on the unit sales per geographic segment, there was a decline in the  Toyota unit sales in Japan, from 2,364,000 units in 2006 down to 2,188,000 units in 2008. Despite the decline in the unit sales of  Toyota’s products in Japan,  Toyota’s market share (including Daihatsu and Hino) including min-vehicles, and  Toyota and Lexus' market share excluding mini vehicles, remained at a high level close to prior fiscal year reflecting the sales efforts of domestic dealers (Cortez   & Penacerrada, 2010, p.113). One of the key driving forces behind the continued success of Toyota is its embrace of Lean Manufacturing and Just-In-Time Production techniques. Then there is the overarching set of philosophies and values brought under the ter m the Toyota Way. The Toyota Way can be further broken down into 4 components. First is a long-term approach to management decision making; second is a systematic approach to problem-solving; third is value addition to the company; and fourth is to focus on solving persistent problems facing the company. These principles and procedures add up to form the formidable