The decine and recovery of the US Steel industry Essay

The decine and recovery of the US Steel industry - Essay Example with foreign steel. However, this had significant, lingering after-effects that did not produce nearly the results expected or hoped for. Additionally, the power of labor unions added significantly to the decline of this industry during the same period, something that is currently being redeveloped by the U.S. political system. The steel industry has been plagued with lowered demand for steel products in construction and in automotive due to a variety of global economic factors being felt across the globe. This report highlights all of the factors behind the decline and the current slow recovery of the steel industry, including the aforementioned tariff and labor union influence, the existence of increasing pension payouts for Baby Boomer retirees, changing consumer and industrial customer buying behaviors, changing construction patterns globally, as well as the influence of Wall Street on this industry. Decline Factors – Tariffs and Labor Impacts In the early 2000s, the U.S. steel industry was plagued with considerable problems that were causing significant disruptions to profitability. First, there were many bubbles occurring in the stock market during this period that were eroding consumer confidence and reducing construction for materials requiring steel in their construction, such as automotive products and various consumer appliances. In an effort to help companies that were on the verge of bankruptcy during this period, President Bush imposed import tariffs as an effort to slow illegal dumping of foreign-made steel and also to boost profitability for these struggling industries. These tariffs consisted of a 15 to 30 percent commission by early 2002, however the end results of this effort were the production of internal disputes with domestic steel industry ownership who felt that this limited competitive edge and also made foreign buyers seek new market opportunities for the export of their own domestically-made steel (Blecker, 2002). Therefore, e ven though it represented more opportunities for domestic production to increase, it limited the scope of steel-related partnerships with disgruntled foreign steel producers and limited their expansion potential across the globe. Further, the backlash of various trade disputes did, indeed, force steel manufacturers outside of the United States to begin the process of looking for new export opportunities, thus eroding even more opportunities for this industry in the process. Additionally, during this time period, less regulatory presence in the steel industry gave considerable authority to various labor unions, such as the United Steelworkers of America (USWA), which began demanding higher wage increases for workers and therefore eroding profitability in an already struggling industry (Ikenson, 2002). What was occurring was that steel industries were already experiencing lowered demand for products both domestically and abroad and were on the verge of bankruptcy at the time. The powe r of these unions was exerted in an effort to prevent, at any cost, plant closings in an effort to save American jobs with the USWA. These efforts were ultimately successful, in conjunction with the new tariffs imposed, and forced steel industry owners to continue production and operate, essentially, in the red for a period of years until new regulatory powers began to erode the power of these labor unions. Today, there

Those who inspired me Essay Example for Free

Those who inspired me Essay Many people have numerous of people that may have influenced them once in their life. I only have three that really helped understand a lot in life. My mother, my cousin Tina and my cousin Tiffany are a big inspiration n my life. Without them I probably wouldnt be as successful as I am today. The first person that Influenced me the most is my mother. This lady has been there for me since day one. Without her wouldnt be here. She Is a very hardworking woman. Working two Jobs and managing two kids with not much support Is a big hand clap. My mother had me when It was her freshman year In college. Not once did she let that stop he from succeeding In life. I remember there were days when she would take me to school with her. Even though she had me while she was still In school, my mother graduated from college with her bachelors degree. She called me her little motivation and I was the reason why she worked so hard. The second person that Influenced me Is my cousin Tina. Whenever I need anybody to talk to she was always there to listen. She Is another hard working woman. Like most teens I would rather talk about certain things with the closet adult figure to me besides my mother. My cousin was and has lways been a very straight forward person. She will never tell you something just because you want to hear it. She rather be completely honest with you than to have you believing lies. As she always told me l been there done that, so I know what life was like as a teen. She has really helped me open my eyes and see a lot of things. The third person that inspires me is my other cousin Tiffany. She is one of those laid back, fun type of cousins but can also get very serious with you when it comes to your future. She has been in the naw for over 10+ years now and she has really inspired nd encouraged me to Join the naw as well. There have been times when I wanted to give up on everything because I felt like I couldnt do it but thank god for her cause she snapped me right back into reality quick. Well these are my main three ladies that have brought so much faith, love, encouragement, wisdom, inspiration, and so much more into my life. I am thankful for them each and every day that I wake up. As I get older I strive to be Just like them but maybe 10 times better. You can never go wrong with challenging yourself to becoming something so much better than what you are already aiming for.

Equity vs Debt Essay -- GCSE Business Marketing Coursework

Equity vs Debt Financial Statement Information - Debt and Equity Holders Debtholders and equityholders as claimants to a firm’s future cashflows are interested in assessing risk. Debtholders Debtholders are primarily interested in assessing whether the firm’s cashflow will be sufficient to make interest and principal payments on a timely basis The lower the probability of a cash shortfall, the lower the risk to the debtholder Debtholders therefore gather information about the firm’s liquidity, debt capacity and liquidation value of assets Equityholders Equityholders are residual claimants of the firm’s cashflows. Shareholders in effect, hold an option on the value of the firm’s assets, with the exercise price equal to the face value of the debt. It is well known that the option component of equity value increases with the variance of expected future cashflows – Black and Scholes (1973) and with the firm’s debt to equity ratio. Therefore, when equity has a large component of option-like characteristics, financial statement analysis focuses on assessing both the expected level and the variance of future cashflows when valuing equity. At extreme debt levels, the equity is a ‘deep in the money’ option and its valuation does not require the use of the option pricing model. More traditional valuation models suffice. Financial analysts are interested in assessing a firm’s Beta risk so that they can perform valuation of traded stocks, seasoned e... Equity vs Debt Essay -- GCSE Business Marketing Coursework Equity vs Debt Financial Statement Information - Debt and Equity Holders Debtholders and equityholders as claimants to a firm’s future cashflows are interested in assessing risk. Debtholders Debtholders are primarily interested in assessing whether the firm’s cashflow will be sufficient to make interest and principal payments on a timely basis The lower the probability of a cash shortfall, the lower the risk to the debtholder Debtholders therefore gather information about the firm’s liquidity, debt capacity and liquidation value of assets Equityholders Equityholders are residual claimants of the firm’s cashflows. Shareholders in effect, hold an option on the value of the firm’s assets, with the exercise price equal to the face value of the debt. It is well known that the option component of equity value increases with the variance of expected future cashflows – Black and Scholes (1973) and with the firm’s debt to equity ratio. Therefore, when equity has a large component of option-like characteristics, financial statement analysis focuses on assessing both the expected level and the variance of future cashflows when valuing equity. At extreme debt levels, the equity is a ‘deep in the money’ option and its valuation does not require the use of the option pricing model. More traditional valuation models suffice. Financial analysts are interested in assessing a firm’s Beta risk so that they can perform valuation of traded stocks, seasoned e...

History 53 Judaism

HISTORY 53 FINAL 1 Id-According to the Old Testament, what massacre took place shortly after Moses received the 10 Commandments and why did it take place? Briefly list the main events in Moses’ life according to the Old Testament. Do any Egyptian sources confirm the events narrated in the Old Testament? 2 Id- When was the kingdom of Judah conquered by the Babylonians? Who destroyed the northern kingdom (Israel) and when? Who were the Prophets within Judaism and what was the focus of their message? How what they did and said can be compared to what Jesus did and said?When did Jewish people transition from pastoralism to agriculture and from being nomadic to sedentary? 3 Id-Where and when did Zoroastrianism originate? How did it influence Judaism in terms of the figure of the devil and the idea of afterlife? List 4 ways in which it influenced all Western religions and explain why some people argue that Zoroastrianism provides the foundation for much of Judaism, Christianity and Islam. 4 Id- When and why was the Temple in Jerusalem destroyed for the last time? Explain the differences between Sadducees, Zealots and Essenes. What was the Maccabean Revolt?What festivity celebrates this event? In terms of the 6 Ways, how did Judaism change after the destruction of the temple? 5 Id-What are the similarities and differences between Orthodox, Reform, Conservative and Reconstructionist Judaism? In term of the 6 ways, what is the difference between the Kabbalah and Hasidic mysticism? 6 E-When was the modern State of Israel established? How long had it been since the last time that an independent Jewish state existed? Why is the state of Israel opposed by many Muslim states in the region? Which religions consider Jerusalem a sacred city? What does the term Zionism mean?How did the Enlightenment improve the condition of Jewish peoples in Europe? List 3 examples of European antisemitism. What kind of rationale did Christianity provide for antisemitism? Were Jewish peop le in Spain treated better under Islamic or Christian rule? When did the Holocaust take place? Approximately how many Jews died because of it? 7 E-Who was Mithra? List 3 similarities between Mithra’s and Jesus’ story? Why did Mithraism disappear? Approximately, how many people follow one of the forms of Christianity? Do we have any independent sources about Jesus written during his lifetime? What are the Gospels?Approximately when were they written? Roughly how many Gospels were written? When were the 4 Gospels canonized? Why is the information you provided so far problematic? What is the Gospel of Thomas? Is it part of the Bible? List at least 2 instances in which the Gospels contradict each other. 8 Id-What is the Resurrection? Which other gods in the Greco-Roman world were said to have been resurrected? What do the Gospels tell us about Jesus childhood, adolescence and early adulthood? Why was Jesus crucified? What was the relationship between Jesus and the Judaism of his times (similarities and differences)? Id- What religion did Jesus practice? What was Jesus’ position on judging others, on accumulation of wealth, on patriotism, and on separation of state and religion? How is this similar and/or different from the positions later taken by mainstream Christianity? 10 Id-Who was John the Baptist? What did Jesus do for 40 days in the desert? What was the political situation during Jesus’ life in his own homeland? Who were the Magi? 11 Id-Who were St. Paul and St. Augustine? When did they live? Why do some people suggest that they may be more important in the history of Christianity than Jesus himself?How did the idea of the end of the world shape Paul’s message? How did the position of Christianity within the empire change by Augustine’s time and how was his message influenced by this new context? 12 Id-What did the Edict of Theodosius in 395 say? Who was Constantine and why is he important in Christian history? The Roman empire was usually tolerant of many religions, so why did they persecute Christians? 13 E-How long did the Inquisition exist for? What was it? What was the Witch Hunt? How was confession obtained? Why were midwives often victims of the Witch Hunt? What is the idea of Manifest Destiny?How can it be justified religiously? How was Christianity used to justify the colonization of the Americas? When did the Crusades take place and what were they? How did St. Augustine lay the theoretical groundwork for the forced conversions of millions of people throughout the world? 14 Id-Who was John Calvin? How did Protestantism contribute to the development of capitalism? Does capitalism seem to fit with Jesus’ message about wealth? What major changes did Martin Luther advocate? What was Martin Luther’s approach on priestly celibacy? Who was St. Francs of Assisi and why was he criticized by Martin Luther?What was Martin Luther’s attitude toward Jewish people? 15 E-Did the creation of Protestantism occur peacefully? Why were many rulers attracted by Martin Luther’s message? In terms of the 6 Ways, how did Protestantism switch the emphasis within Christianity? When did the Council of Trent take place and how did it change Catholicism? Why was the â€Å"discovery† of the Americas troublesome for the Church? Why were the astronomical discoveries of Copernicus and Galileo opposed by the Church? What kind of changes took place during the 1962 Second Vatican Council? 16 Id-What are the 7 sacraments of Catholicism?Would it be fair to say that women had a subordinate role in Christianity until Martin Luther pushed for their rights? Why or why not? What factors contributed to the current decline of Christianity in Europe? What are the 3 major subdivisions of Christianity? 17 Id-When and where did Muhammad live? Why is it incorrect to refer to Islam as â€Å"Muhammadism†? How did Muhammad see his message in relation to Judaism and Christian ity? Why was Muhammad opposed by the Meccan elite? What does Islam mean? Approximately how many followers does Islam have worldwide? 18 E-What are the 5 Pillars of Islam?What are the two main subdivisions within Islam? What do they differ on? Which one is more popular (numerically speaking)? What is Sufism? Which one of the 6 Ways of Being Religious fits Sufism? Why has it sometimes being persecuted by some orthodox Muslims? What is the Hadith? Is there one or multiple versions of the Hadith? What is the Shari’a? Why is the Shari’a followed by some Islamic governments but not by others? When was the role of Caliph abolished? What terminated the Abbasid dynasty? 19 Id-At various times, Muslim governments have persecuted Jewish and Christian peoples or have allowed them to retain their religion.What was the most typical policy? How did most Muslims governments in the past approach the issue of freedom of religion for people who did not follow Judaism, Christianity, or Is lam? 20 Id-How did the Nation of Islam under Elijah Muhammad differ from orthodox Islam? How did the war in Afghanistan contribute to the growth of Islamic fundamentalism? Which 1979 revolution has been heralded as a model for Islamic fundamentalism? What does the Koran say about righteous warfare? How was 9/11 justified by Islamic extremists? 21 Id-List 4 similarities between Christianity, Judaism and Islam.List 2 differences between Judaism and Islam, 2 between Judaism and Christianity, 2 between Islam and Christianity. 22 Id-What difference do you see between the view of sexuality held by Islam and Judaism and the one held by early Christianity? What is Tantrism? Is it part of which religions? What is the Taoist approach to sex? Is asceticism important in most Animistic cultures? What is the Song of Songs (aka Song of Solomon)? 23 E-What is Stannard’s argument about the connection between the genocide of American Indian peoples and Christian teachings about sexuality and à ¢â‚¬Å"Holy† War?List 2 examples of how Christian teachings about sexuality affect modern American culture. Which one of the subdivisions of Christianity is still officially against contraception? List 3 religions that have strong sanctions against homosexuality. According to St. Augustine when is sex not sinful? According to St. Paul what is the ideal behavior in terms of sexuality? According to the Gospels, what was Jesus’ position on divorce and on sexual fantasies? 24 Id-List 3 examples of religious traditions using mind-altering substances. What is Amanita Muscaria? According to Gordon Wasson, which religious tradition was influenced by it?The use of mind-altering substances may fit best with which 2 of the 6 Ways of Being Religious described in class? 25 E-When did the Native American Church gain popularity among the tribes of North America? What 3 sources do various chapters of the Native American Church borrow from? Why have members of the Native American Church been arrested for much of the 20th century? Why were they denied freedom of religion by the U. S. Supreme Court in the early 1990s? What did Justice Anthony Scalia mean when he said that religious diversity is a luxury that the United States cannot afford?What is their legal status today? 26 Id-Where and when was the Baha’i religion created? What is its position toward other religions? Why was it (and still is) persecuted? What is its view of women, nationalism, relationship between religion and science, and concepts such as heaven and hell and the figure of the devil? 27 Id-In class we said that the modern world is seen the growth of both universalism and fundamentalism. What are they and what do they argue? What are their attitudes toward globalization? Why is the division of church and state problematic? Why is it necessary? 8 E-In what year was â€Å"The Age of Reason† published? What is the religious view embraced by Thomas Paine? How does Thomas Paine view Jesus? What is the essence of Paine’s argument? List at least 3 reasons why Paine holds a negative view of the Bible. Why does he believe Christianity to be hostile to science? What relationship—in Paine’s mind—should exist between religion and science? 29 Id-What role does nature play in Paine’s worldview? What does he say about the doctrine of Redemption? What does he say about miracles? What is his opinion of the Book of Ruth? What is Paine’s opinion of St. Paul?

Coca Cola Case Study Essay

Coca Cola is the most popular drink I have decided to change both the packaging of the drink and the flavouring. This will be quite a challenging task to do, as I will have to do a lot of research on the existing product first. Research work will involve for example looking in the Internet and e-mailing to existing companies for information packs etc. I will offer all the opportunity to customers (people) and listen to there comments on my design of product comparing it to the original product, of course this will be first done by questionnaires and surveys etc. so different peoples views will be analysed at the end and the results will show me if my product will be successful in the market. My objective is basically to research into the different kinds of flavours that I could use to make the product Coca Cola this will also mean asking customers if they would prefer the logo itself to be changed aswell as the packaging. I will only make this product if there is a need in the market as if there is no need in the market my product will not sell which will mean I will not be making a profit. I will also need to consider the following: Taste Flavour Amount of flavouring Wrapping Texture Other please specify Other than the above I will also need to find out exactly how well the drink is selling at present to see just what other changes may be needed. Marketing is concerned with identifying customer’s needs and satisfying those needs at a profit in such a way that the customers come back again and recommend the firm to their friends. Marketing involves everything that an organisation has to make happen if customers are to be satisfied with its products. This is the reason why I have chose to market a mobile phone to my customers as there is a wider market out there for this product. In order for organisations to satisfy customers effectively and successfully, they would need to assess customer needs. By marketing my product I have met consumer needs and this involves developing strategies, which are then translated into a series of marketing plans. Marketing is, therefore, a planned purpose, which by ensuring a business satisfies customers needs and meets its business objectives helps it to outperform its rivals which I think I would be successful in doing as there is the younger generation who are constantly purchasing mobile phones and there is a great market out there. I would need to think about my objectives and in order to do that I would need to research about my product, plan everything out, take steady and smooth actions and try to be in control so that my product sells and then I may be able to meet my objectives. In order to implement a marketing strategy this requires making many decisions: What is the market? Non-competitive market Competitive market Monopoly Oligopoly How do we segment the market? Working out all the possible markets for a good is called segmentation and each part of the market a segment. What are the wants & needs of each segment? Businesses produce goods and services to meet the wants and needs of consumers everybody has wants and needs. What is the best price? If the demand for a good or service starts to increase, prices will follow and suppliers will devote more resources to producing that good or service. Which promotional method should be used? An efficient network of communications is essential for successful promotional activity. The promotional mix comprises all the marketing and promotional objectives of the marketing mix. How should we distribute the product/service? And changing environments mean that marketers’ needs for information are never ending. Social & cultural environment Economic Environment Political & legal environment Technological environment (E1) Produce a marketing strategy for a product or service with a clear understanding of the principles of marketing The marketing principle Many organizations think of marketing as sales. Others think of it as advertising. Twenty years ago students learned the four â€Å"p’s† of marketing: product, place, price and promotion, and today it’s the four â€Å"c’s:† customer, competition, cost and communication. Basically the definition of the market place is continually changing. Because of the fact I will be carrying a similar task, which will involve me to change or make my own product I will have to consider the following: Satisfying – Every and each customer wants their necessities to be met. Matching customers’ needs and expectations demands detailed answers to questions. They want the right goods, at the right time, at the right price. Because my product will be based on a soft drink many consumers would want to try new drinks so I will have to set a reasonable price for it to be sold at to satisfy customers. For example the drink coca cola is aimed at every one and also is reasonably priced. Identify: I would need to consider answering questions like how I will have to keep in touch with customer’s thoughts and feelings and perception about my goods and service? This would also involve identifying what features customers would prefer to have in my good/service. Anticipating: This involves looking at the future aswell as the present. I would need to consider what the public would like to have today and tomorrow. Baring in mind that consumer requirements change all the time such as people become richer and they might buy expensive drinks and even alcohol because they have more money so they would spend on a expensive drink so they stand out from the crowd. Communicating effectively with customers to satisfy their expectations: In order for me to produce any promotional activity I will need to communicate with my customers this would help me to find out there expectations and build an image with the world at large. Images would help others to form a judgment about what the organization stands for, and will influence their dealings with it. The way we communicate our product or service is part of the persuasion process, which would persuade customers to buy the product at whatever price. The ways that customers are persuaded comes under the promotional mix. In order to achieve the promotional objectives the marketing and promotional communication methods are used which come under the promotional mix. These can be broken down into two areas: 1. Controllable and 2. Non-controllable. Non-controllable communication – This includes marketing messages such as a result of word of mouth, personal recommendation or what customers think of a product or service, depending on how long a family has been using the product/service. Designer labels and brands influence consumers spending power. Controllable communication – These include messages that are carefully directed to achieve an organization’s promotional objectives. Such as: Advertisements- messages sent to the media to inform or influence the people who receive them. Direct mail-personally addressed advertising sent through the post. Sales promotions-techniques designed to increase sales, such as money-off coupons, free samples and competitions. Coca Cola should therefore study the communication process carefully. It should have a clear idea of what the message is whom it is sent to and what the outcome of sending it is. They should communicate effectively to always persuade consumers to go out to buy it and also have new advertising to persuade them after a while. Profitability: Profit is the key for marketing. If I don’t make a profit there is no point of me trading I will not be able to satisfy customers requirements or identify there anticipation without the resources to put into out going marketing activities. I need to develop Coca cola in order to achieve profits, which is what my objective for the marketing strategy is. I will need to consider a low price and a quality design. I would be able to see if the demand for Coca Cola has Increased or decreased after developing the product. I could improve it by changing the packaging, adding a different taste or flavour, design, price. I will need to consider the results of my questionnaires, which will be obtained from my primary and secondary research before I start making any changes to my product, as consumers will be asked if they would buy my developed product. Understanding Customer Needs: In order for me to make my final product a success I will need to anticipate change. This includes the age structure of the population and consumers income. Market research is the antenna of an organisation from which you could obtain accurate results of what drinks consumers prefer or what they suggest they would like to have changing to the product. This is where marketing research starts. I would need to consider what consumers would like in order to satisfy customers needs and wants which will show if my product is going to become successful. Most marketing activities are therefore designed to meet the needs of groups of customers within a market. I would need to find a sample of my consumers in order to find out their wants and needs so that I could produce or develop a product that satisfies them. The product is the first element in the marketing mix and the rest of the elements would need to be considered later. These may include developing the pricing for the product or service provided, working out how to distribute (place) goods to the customers, as well as how to promote them. Coca cola would need to understand customer, needs to be able to sell their product. In order to produce a product that will make them profit at the end of the day and customer’s wants could be met according to their needs. (E2) Appropriately identify, collect and use primary and secondary data relevant to the marketing strategy If you were to survey 100 people asking them do they drink Coca Cola this would be a difficult question to answer as Coca Cola can be found in several different brands. Some would prefer to choose a Coca Cola – Diet or light or classic, with cherry or with lemon, or with or without caffeine. About five years ago this would be a question that would be feasible to answer, as then Coca Cola existed in it’s original form. A survey that I conducted shows that many people preferred the original Coca Cola. However the results reveal that majority of them (i.e. 17 out of 20) are not satisfied with the packaging of the drink and would like it to be more colorful aswell as in various designs rather than just in one ‘rather boring’ design which has the been the same for quite so many years now. Another feature that customers (from the 20 people I interviewed) would like to see changes and improvements to is the size of the product. Further questioning revealed that th e reason for improving the size i.e. up to 5 litres would be convenient when holding family parties. These findings were very useful to me as they made me realize what the publics demand is and what I need to do to make the product acceptable in the market, which in return would help me make a profit. The twenty people I asked replied on the basis of looking at media, which is one of the things that influences the market. They thought that advertising was a good way to promote Coca Cola, as it is very common and popular. The secondary data shows advertisements are sold in spots and the daytime spots cost less because there are little audiences. Many people watch television in the evening the most as they relax so most of the advertisements are on then, and also mainly in the mornings as a lot of people turn the television on in the mornings. Out door advertising- poster sites in Britain are mainly in big cities alongside main roads close top the cities. They includes the sides and backs of buses, banners and boards at football and other sports events, both the inside and outside of London and other city taxis, bus shelters, and boards at bus and railway stations. Advertising time on TV is sold in ‘spots’ ranging from one minute down to seven seconds. Daytime spots, when audiences are low cost less than those do in ‘Peak time’- the evening when millions of people may be watching Independent Television. Most evenings from 5.30 p.m. to about 10.30 p.m. is peak viewing time when TV audiences are largest. The ITV companies usually show the same programmes, though they may show different advertisements. In the UK, ITV (including GMTV), channel 4 and channel 5 (1997), show advertisements between programmes and in intervals within the programmes themselves. A half- minute spot in mid-evening on a weekday could cost à ¯Ã‚ ¿Ã‚ ½1,250 on Grampian Television whereas a similar spot time cost on Carlton Television might be à ¯Ã‚ ¿Ã‚ ½23,000. One company, Grampian Television, serves only about 2,023,000 homes, but the London Region, whose programmes are provided by Charlton Television during the week and by London Weekend Televisions at weekends, has about 5,491,000 homes- 2 and a half times as many. TV advertising time in Britain is sold on the ‘spot’ system. A ‘spot’ can last for a few seconds as with many of the ‘still’ advertisements for local stops or for a minute or even occasionally more. ‘Spots’ are bunched into breaks which may contain just one advertisement, though this is rare, or several. Each of the programme companies charge different rates, or prices, for its spot time. It is not hard to see why. In 1998, à ¯Ã‚ ¿Ã‚ ½14,307 million was spent on advertising in Britain. Over 80 per cent of this was spent on display advertising of goods and services in the press, on television, radio, posters, direct mail and in the cinema. The remaining 20 per cent or so bought classified advertising (small ads), Financial and legal notices, company announcements, and recruitment advertising (job ads) and advertising in the business and professional press. Companies also spend substantial sums on other forms of communication but statistics are not always available. However, it is estimated that in 1995 à ¯Ã‚ ¿Ã‚ ½750 million was spent on exhibitions in Britain and substantial sums are also spent on sponsorship, sales promotion, mail order and other forms of activity.

Advertising Analysis essayEssay Writing Service

Advertising Analysis essayEssay Writing Service Advertising Analysis essay Advertising Analysis essayToday Public Service Announcement (PSA) is one of the most effective and appropriate advertising tools used to accomplish the established goals. The PSAs promote various activities aimed at improving social life. According to Paul L. Jones, â€Å"government sponsored public service announcement (PSA) campaigns are prepackaged messages generally placed for free through various media to promote designated government activities, programs or services† (3). As a rule, the PSAs are placed for free, but in some cases the PSA campaigns may require some financial obligations. The most common topics chosen for PSA campaigns are health and safety issues, including emergency preparedness tips, disease prevention methods, etc. There are three types of PSA: long PSAs, which usually run 60 seconds, average PSAs 30 seconds and very short PSAs 10 seconds. The major goal of a typical PSA campaign is to promote public awareness regarding the proper information sources or educational sessions on a specific issue of public concern, e.g. obesity, smoking, gambling, etc. (Jones 23).The PSA that will be analyzed in this paper is a TV PSA â€Å"Prevent Asthma Symptoms† that was produced by Salo Productions for The Asthma Allergy Foundation and GlaxoSmithKline. This PSA is effective as it provides massive opportunities to the target audience aimed at enhancing public health.Advertising Analysis  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The PSA â€Å"Prevent Asthma Symptoms† tells about the major causes of asthma. Actually, there are two causes of asthma symptoms that should be taken into consideration by everyone who has breathing problems airway constriction and inflammation. There are several types of media used for this PSA campaign, including the Internet, radio and television. This PSA was aired on CNBC, MSNBC and the USA Network during the 2010 Winter Olympics in Vancouver. Over 40 million viewers have watched this PSA.  Ã‚  Ã ‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The PSA â€Å"Prevent Asthma Symptoms† is a long one as it runs 60 seconds. The public service announcement is composed of 16 lines of text, which are read at average speed. The words for this PSA text have been chosen carefully. Thus, the text of the PSA maintains the required message’s integrity. Because of the existing time limit (60 seconds), the PSA is focused on the key idea – to introduce the major causes of asthma in the brief, developing the so-called guide to direction aimed at improving public health.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Asthma symptoms can have a negative impact on the overall health of an individual. The PSA says: â€Å"asthma symptoms can really slow you down†. There are two major causes of asthma symptoms: airway constriction and inflammation. Airway constriction is felt by individuals, while inflammation may not be felt. The PSA is aimed at explaining people that asthma can be tre ated effectively if a person is ready to treat both airway constriction and inflammation. The PSA helps the public to pay due attention to the medicine they use to prevent asthma. As a rule, a medicine helps to prevent only one symptom, â€Å"it can make asthma feel like an uphill battle.† The PSA recommends managing asthma by treating both major causes of asthma symptoms. Thus, the PSA explains the public how to prevent both symptoms in order to make a â€Å"smoother ride†.Evaluation of the PSA’s work on the audienceThe PSA â€Å"Prevent Asthma Symptoms† effectively works on the audience, providing much important information on asthma symptoms. The PSA addresses the target audience and uses the proper methods to communicate the desired message to the audience.The target audience the text is trying to addressThe target audience ranges from the general public to the participants of specific activities or programs, such and bike riders, swimmers, runners, b asket-ball players, etc. The statistics on asthma is disappointing. According to American Academy of Allergy Asthma and Immunology (2014),â€Å"the number of people with asthma continues to grow† (Asthma Statistics).   This fact means that many Americans face serious health problems that involve asthma symptoms. The more accurate statistical data includes â€Å"one in 12 people (about 25 million, or 8% of the U.S. population) had asthma in 2009, compared with 1 in 14 (about 20 million, or 7%) in 2001 (Asthma Statistics). People with asthma experience asthma attacks on a regular basis. Many children with asthma are physically unable to play games and go in for sport. The statistical data show that in 2007, â€Å"185 children and 3,262 adults died from asthma† (Asthma Statistics).The key methods used to communicate the desired message to the audience The key methods used to communicate the desired message to the audience include getting attention by story, background music and the speaker’s voice. Thus, the PSA makers use technical methods and common attention getting hooks to communicate the desired information to the target audience.   A young girl and her boy-friend riding a bike, wide road and high speed riding create positive emotions. The audience has a positive visual experience. Sport is a symbol of good health. The PSA makers decided to use sport activity in order to instil confidence in people with asthma. The PSA â€Å"Prevent Asthma Symptoms† effectively reaches the audience, holds the attention of the audience and delivers the key message. The use of story in the PSA, the appropriate music and the speaker’s voice guarantee successful perception.Evaluation of the effectiveness of the approachThe PSA â€Å"Prevent Asthma Symptoms† addresses the audience’s interests. The text of the PSA is written concisely to explain the key message appropriately. The PSA accomplishes its goals because it provides a clear picture of the major asthma symptoms and helps people with asthma to prevent the major cause of asthma symptoms. In general, the approach used by the PSA makers is effective because the PSA â€Å"Prevent Asthma Symptoms† is constructed in the form of a believable story. A young girl riding a bike experiences some symptoms of asthma. Eventually, she feels recovered when both symptoms are prevented by means of external support. The speaker’s voice and background music trigger the audience’s attention.ConclusionThus, the PSA â€Å"Prevent Asthma Symptoms† provide important information for millions of people with asthma. The PSA creates positive mood, encouraging people with asthma to find the proper solutions to the existing health problems. The design of the PSA is successful. The story is easy to interpret; the background music and the speaker’s voice are pleasant to hear. There is a close relationship between visual elements, written materi al and the speaker’s message. Actually, the theme of the PSA is clearly discussed through effective story and positive atmosphere generated by the key characters: a young girl and her boy-friend riding a bike.

Cars and Carriages

Cars and Carriages Cars and Carriages Cars and Carriages By Mark Nichol Car and carriage, and many other words containing the element car, derive from the Latin word carrus, meaning â€Å"two-wheeled wagon.† This post lists and defines many of the words descended from carrus. A car is a passenger vehicle designed to be driven on roads; autocar and motorcar are outdated terms used in the early days of automotive travel to describe cars so as not to have them be confused with train cars and streetcars, which were dominant modes of travel at the time. A streetcar is a public passenger vehicle, running on a network of rails within a city, that can be drawn by horses (this type was sometimes called a horsecar) or propelled by electricity; one drawn by cables is sometimes called a cable car. Car also describes a segment of a railroad train, and terms for specialized cars include boxcar, denoting an enclosed car for carrying freight, flatcar, which refers to a platform freight car, and â€Å"stock car,† meaning â€Å"a ventilated boxcar for hauling livestock.† (â€Å"Stock car† also describes a racing car with a stock, or mass-produced, chassis and a customized car body.) A car wash is a public facility for cleaning cars, either staffed or self-service with coin-operated equipment. A carpool is an arrangement in which two or more people share a car driven by one of them to reach a common destination. A carport is an area, like a garage but generally with only a roof on posts and no walls, for storing vehicles. (â€Å"Car park† is a British English term for a parking garage or parking lot.) To be carsick is to become nauseated by the motion of a car; the ailment is called carsickness. Carriage originally denoted the act of carrying but came to apply to a vehicle that carries people, including a train car; the meaning was extended to refer to one’s posture as well as specialized senses pertaining to a moveable part of a machine, such as a typewriter’s carriage, or to having a pathogen in one’s body. Carry also derives from carrus; among the most versatile of verbs, it has numerous senses pertaining to bearing, moving, or directing something from one place to another or to associated actions. But it is also employed as a noun, as in the case of a method of bearing something, as in describing the advance of a football player with the ball. A carrier is an entity that carries something, and a carryall is a vehicle or a large bag; the latter word stems by folk etymology from the French term carriole. Chariot, denoting an ancient two-wheeled horse-drawn vehicle, is, with charioteer, derived from the Old French verb charrier, meaning â€Å"transport,† by way of Middle French and Middle English. The word, as well as chariotee, a diminutive of chariot, and â€Å"post chariot,† pertain to types of carriage used before the automotive age. Charabanc is a British English word for a sightseeing bus; the term is derived from the French phrase char bancs, meaning â€Å"wagon with benches.† Carousel, originally describing a jousting match and later pertaining to an amusement ride in which people mount statues of horses or other animals set on a revolving platform, is from the Italian word carusiello, possibly descended from carrus. Cart and its compound variations (from cartwheel to â€Å"shopping cart†) are unrelated, stemming from an Old English word, related to the Dutch word for basket, that likely alluded to the fact that early carts often included a body made of wickerwork. However, charette (also spelled charrette), a word originally pertaining to a cart used to carry drawings- by extension, it now describes a meeting involving architectural plans- is French for â€Å"little cart† and is from carrus. (The modern sense might derive from the notion of viewing and discussing architectural drawings spread out on a cart at a building site.) However, a few words that may not be easily recognized as belonging to the same family do stem from carrus, including career, which means â€Å"course† or â€Å"passage† and by extension came to denote a field or profession one pursues. As a verb, it describes speeding along a road or other course. (However, careen, denoting turning something over or a side-to-side movement, is unrelated.) Carrack, the word for a sailing vessel common during the 1400s and 1500s, derives from an Arabic word for â€Å"merchant ship† that may have been borrowed from the Latin term carricare, meaning â€Å"load a car.† Cargo, meaning â€Å"goods conveyed by a vehicle or vessel,† stems from the same word by way of Spanish, and that language is also the source of supercargo, denoting a ship’s officer responsible for freight and related matters. Carricare is also the source of cark, an obscure word used as a noun or a verb to refer to trouble or worry, from the notion of a burden. It is also the origin of charge, which originally referred to a load or a weight carried but now has a variety of meanings, including â€Å"command† or â€Å"supervision,† â€Å"obligation,† â€Å"expense,† or â€Å"complaint,† â€Å"criticism,† or â€Å"assertion of guilt.† It also describes a rush, especially of attacking mounted soldiers, and still refers to a load of in the sense of a quantity of electricity or explosives. In addition, it serves as a verb pertaining to these senses. A charger is something used in charging, such as a warhorse or a device for holding or reinforcing a weapon or an energy source. and something that can be charged is chargeable. Recharge means â€Å"charge again,† and something that can be charged again is rechargeable. A countercharge is a response to a charge, and overcharge and undercharge denote excessive or insufficient charging, while supercharge refers to applying energy, pressure, or tension and a surcharge is an extra charge, usually in the financial sense of an additional fee. The noun chargà © d’affaires, borrowed directly from the French phrase meaning â€Å"charged with affairs† (and pronounced the same), denotes a deputy of an ambassador or other senior diplomat. Carpenter, meaning â€Å"worker who builds and repairs wood structures† (from a Latin word denoting a wagon maker), and carpentry, referring to the practice, are related to carrus. Although caricature is in a sense a synonym of character, in that both pertain to a representation of a person, and the terms are pronounced similarly and appear as if they might share a root, they are unrelated: Character, by way of Latin, is from the Greek word kharacter, meaning â€Å"engraved mark†; it retains its original sense of â€Å"symbol† but also developed the meaning of â€Å"person in a work of fiction,† then simply â€Å"person† (and later â€Å"eccentric person†) as well as â€Å"the sum of one’s defining qualities,† or â€Å"integrity.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Cost-Effective vs. Cost-Efficient36 Poetry TermsEach vs. Both